Speaking in front of large groups can be stressful, nerve-wracking, and filled with problems. What happens if you’re a lackluster public speaker or have a shoddy presentation that the audience won’t understand / appreciate? In this new era of communication and connectivity, it only takes a few seconds for a mediocre presentation to go down in flames.
Down In Flames
That’s just what happened Sunday night at ISTE 2010 in Denver, CO. Jean-François Rischard delivered a presentation titled “Global Problem-Solving and the Critical Role of Educators and Technology for Education.” A lofty subject matter that would surely take some effort to understand and engage.
However, while the presentation was filled with data and a few good points, the presentation back channel was filled with calls for Betty White to deliver next year’s keynote, people thankful they weren’t there, and others saying that a t-shirt was the best part of the keynote.
Technology’s Pervasive Role In Presentations
While we at EduDemic think many people could stand to take a course in Netiquette 101, it’s of course within any Twitter user’s right to express their opinions. However, this proves there is currently a sea change taking place right now as technology quickly becomes an easy-to-use and impossible-to-ignore tool for the audience to be heard.
For example, one of the slides used in Jean-François’ presentation is making the rounds among teachers around the world because it was crammed with information and difficult to read:
While any presenter, teacher, or public speaker knows that slides should be kept concise, it’s important to note that this is simply an ugly slide that shows how dense the subject of the presentation is.
If you ever see this slide in your presentation, it’s time to trim down your subject matter and take another look at the information you really want to convey. With a slide like this, very little information will make it to the audience. They’ll most likely squint to read the text and not even listen to what you have to say.
However, this was not the reaction of Twitter users sharing this slide with others live from the audience. Many people expressed outrage, walked out of the room, or just started making pretty nasty comments about how it’s time to pick a better keynote for next year’s ISTE.
How This Keynote Helps YOU
We don’t personally know Jean-François but have respect for the subject of his presentation. Instead of spending time bad-mouthing or picking on the presentation, we thought it might be a better use of time to figure out how YOU can use this confusing presentation to your benefit:
- Don’t broadcast live tweets during your presentation if you don’t want to see negative or inappropriate comments. Technology is pervasive and it’s tempting to incorporate live tweets so you can engage the audience and also drum up interest outside of your presentation. If Jean-François gave into this temptation and showed live tweets during his presentation, it would have likely derailed and made the keynote quite a spectacle.
- Develop an engaging slide show by AVOIDING PowerPoint. Try out Prezi, Keynote, or one of the many other tools that blow PowerPoint out of the water. It’s easy to create an engaging and even interactive presentation online without having to succumb to the boring world of PowerPoint.
- Keep it simple, stupid. Like the famous acronym K.I.S.S., it’s important to boil your subject matter into digestible points, takeaways, and helpful facts. After all, the majority of the audience will be paying more attention to Twitter than your talk anyway. You’ll want to avoid having a presentation that inspires someone to create a Mind Map that shows just how disorganized your keynote was (courtesy David Warlick):
Conclusion
Let’s use this keynote as inspiration to create better presentations for the rest of ISTE and for years after. Take the extra time to map out your points, make an engaging presentation, and don’t feel obligated to embrace social media as part of your presentation.
In our experience we have seen pretty negative comments left online about presentations that were good and bad. Take these comments with a grain of salt and keep working on perfecting your presentation. You’ll be glad you did.





I was at the keynote and had mixed feelings. I cringed at the awkwardness of the slides, as most of us did, but in spite of the lack of sense of audience and poor slides, I thought that the content was critically important. I walked out at the end with a sense that our students are the "last best hope", and we are key to their mission.
I spoke with a fellow teacher fellow teacher from our school and we discussed ways that we could productively work with the 20 major issues with our students.
In my mind the point of a keynote is to be thought provoking. This one was for the right and wrong reasons.
- spam
- offensive
- disagree
- off topic
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