From “how to’s” to product launches, social media is a hot topic among bloggers. But what type of content do tweeters prioritize–and share?
SmartData Collective set out to get answers. Using text mining and predictive analytics, Themos Kalafatis analyzed the titles of 3,000 “social media” blog posts in order to identify “words and phrases that are commonly found in posts with a high number of retweets (>40).” In other words, what terms have a positive impact on the likelihood of a blog being retweeted?
The following features have been taken into consideration :
- Author of Post
- Title of Post
- Number of Retweets
The Top 9 Words