With hundreds of thousands of apps available for mobile devices, developers are all looking for advice on app design, business models, app discovery and user retention. Google’s AdMob strategic partnership team has learned a great deal from mobile publishers about what works on mobile. We’ve all watched as many of them have climbed the app charts and built sustainable businesses on mobile. However, these developers spent a lot of time testing ideas, gaining insights from user feedback and iterating to build better apps, learning invaluable lessons along the way.
For example, Arash Keshmirian, co-founder and CEO of Limbic Software, says simply changing the icon of their popular iPhone game TowerMadness and moving to a freemium model led to a 10x increase in downloads!
Today, Google introduced a new Google Mobile Ads YouTube channel where developers can watch videos that will help them turn their great app ideas into thriving mobile businesses.
The first video is from Rovio Mobile Inc, makers of Angry Birds, a gaming app that has been downloaded more than 30 million times across 60 countries, 12 million of which are paid downloads. This game is easy to pick up but difficult to put down, and Rovio reports an average of 65 million minutes of game-play per day.
Google invited Peter Vesterbacka, “The Mighty Eagle of Rovio,” to share insights into the creation of this mobile game and advice for developers on how to think about building a mobile business. Enjoy!
