Teachers around the globe are connected like never before. We talk about that all the time on Edudemic. Despite all the progress, the branding of the teaching profession has stalled. Schools, books, apples with worms in them, and a chalkboard are still the biggest icons you’ll see. I know I’m guilty of erring on the side of ‘classic’ pictures to illustrate some points.
So what happens when a professional design firm is tasked with re-imagining the teacher brand? Studio 360 did just that.
I’m a big fan of what they came up with and think it’s a great first step toward coming up with more appropriate branding for the profession. However, at this point I think a picture of a teacher with a smartphone, tablet, or IWB talking to his or her PLN is all we need in terms of new imagery. That being said, here’s the new branding the design firm, Hyperakt, came up with: