The days when the Career Services of schools and universities were limited to CV Clinics and interview tips are long gone. With social media, university career advisors have all the necessary tools to give extra support to current students and alumni who are looking for placements in the competitive job market. This is heightened when you consider the following:
- 68% of recruiters have hired someone based on what they see online.
- 90% of hiring managers and recruiters review candidates’ online information first.
Several universities have already implemented successful Career Services on social media. With the help of the careers team at the London School of Business & Finance (LSBF) and Finance Business Training (FBT), we list below the reasons why you should consider integrating 5 social media channels into your Career Services.
With over 500 million users around the globe, Twitter allows us to talk to almost anyone, in just 149 characters. Recruiters and executives from global firms, such as Deloitte, as well as those from SMEs, are likely to be found on Twitter. Universities therefore have access to a hub of networking and job opportunities, which can be sought out and shared with their online student following.
Nadim Choudhury, Head of Career Services and Employability at LSBF, comments: “A Twitter account instantly allows the careers team to connect with students, post job opportunities and highlight relevant internships with SME’s within the world of business at an international level.”
With YouTube, universities can use their Career Services to encourage their graduates to upload virtual CVs of themselves to sell their skills to potential employers. Mr Choudhury adds: “YouTube is replacing the traditional CV profile at many business schools and, through posting a short video clip, you can help your students to immediately convey a professional persona in order to give them the visibility they need to connect with top employers. It’s also an advantage for recruiters, who can instantly screen candidates based on their skillsets, presentation and communication levels.”
Unlike a traditional CV, this allows employers and recruiters to have a much better understanding of a candidate before the interview process, a feature of which many institutions have recently taken advantage of.
Just take LSBF student Kyle Tyrell who now works as a Finance Business Partner at AXA Insurance UK. In this video chat he talks extensively about how his skillset helped develop his career in the finance industry. Seen by over 1000 people on social media, other students can now use this as an inspiration to hone and broadcast their skills to a wider audience.
200 million users in 200 countries – LinkedIn is considered the go-to network for professionals all around the world. With such a large professional base, LinkedIn is a great place for students and graduates looking for new career opportunities.
Mr Choudhury comments: “LinkedIn is the perfect place for career-focused graduates to extend their professional network and seek out new job opportunities. University Career Services can take advantage of LinkedIn Recommendations to recommend their students to top companies around the world.
“These students can also be placed into groups according to their program of study and career aspirations in order to allow the careers team to target each group with the most relevant job opportunities. Students in such groups can also benefit from being able to network with like-minded individuals.”
With its Hangout feature, Google+ is able to create a great interactive experience for its 500 million users – particularly useful for students. Through a Google+ Hangout, university Career Services can host live webinars, workshops and online meetings with students, allowing for engagement and the sharing of relevant career opportunities.
Mr Choudhury notes that “the use of webinars and slide sharing tools is allowing career advisors to provide services to those students and alumni who may not be in the same location, thereby permitting the delivery of career education on a worldwide basis.”
As the largest social media platform in the world, with more than 1 billion users, Facebook is essential for universities wanting to expand their Career Services. Internal networking events taking place are a great way for students to gain more contacts and network amongst people within their chosen industries. Such events and networking opportunities can then be shared through Facebook events and further targeted to specific Facebook groups and Facebook pages, separated by programme of study as with LinkedIn.
Mr Choudhury comments: “Facebook events have helped career teams to promote internal events at their school to a wider audience. Also, a dedicated Facebook page to share career tips and professional advice can give students inspiration to look for further ways to develop their careers.”
Whatever platform works best and is most suitable for your institution, integrating your Career Services with social media has become a necessity in this digitalised, tablet-driven era.